Company News, New Products

Urban Decay Taps Nicole Ritchie for New Campaign

To front for Troublemaker mascara in a video series.

No stranger to causing trouble, Nicole Richie recently signed on as Urban Decay's newest Troublemaker. The “Great News” star and Creative Director of House of Harlow 1960 fronts the brand's Troublemaker Mascara campaign and will star in a new video series inspired by her troublemaking ways, launching early October.    Although the role was a perfect fit for the known prankster, Nicole went to great lengths to make sure she landed the gig, as seen in the first video with a...

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